Grayt Insights – 360° Market Intelligence Services

360° Market Intelligence Services in 4 Pillars

To build your business on consumer needs, we provide you with 360° market intelligence services.

 Our approach includes qualitative and quantitative research, with the focus on translating insights into business actions, based on 25 years of corporate experience.

GRAYT-INSIGHTS ARE ACTIONABLE INSIGHTS

1. Pillar

We advise you on research approach

2. Pillar

We execute and coordinate research

3. Pillar

We translate insights into business actions

4. Pillar

We offer strategic support on insights usability

About us: Vesna & Team

Grayt-insights is led by Vesna Gray, former Corporate Market Intelligence Director, working together with a select Team of international, independent research experts.

Depending on your needs, Vesna selects a team of:

International research institutes owning big data
Research agencies with consumer recruiting pools
Associates for operational analysis and charting
Research studios for workshops and focus groups
Camera teams for ethnographic research (in-home observation)

Hello, my name is Vesna. I am Market Intelligence Advisor and Certified Moderator for focus groups and workshops.

25 years of expertise

For over 25 years I led market research departments at Tupperware Brands and BRITA SE in Germany. In this role, I advised Corporate Senior Management on short-term actions and long-term business strategies based on insights.

International experience

My working experience is shaped by internationality. I executed multi-country surveys in EMEA, North America, China and APAC and moderated focus groups and workshops worldwide in English and German.

My expertise, international network and passion for insights now serve as a foundation to offer you high-quality market intelligence services. I am looking forward to working with you!

Research Portfolio

FROM RESEARCH ➡ TO INSIGHTS ➡ TO BUSINESS ACTION

Strategic Support

FROM INSIGHTS-DRIVEN ACTION ➡ TO INSIGHTS-DRIVEN CULTURE

CREATE Insight literacy

We design and deliver training programs for your managers, to increase adoption and usability of insights.

LEVERAGE Regional Collaboration

We moderate your regional workshops sharing insights, to strengthen global collaboration, while leveraging regional expertise.

NURTURE Cross-functional insights experience

We facilitate your cross-functional meetings to discuss insights, to embed consumer driven thinking into your organization.

BUILD Market Intelligence Plans & Budgets

We support you in preparing research plans and budgeting to link intelligence to corporate strategic planning.