360° Market Intelligence Services in 4 Pillars
To build your business on consumer needs, we provide you with 360° market intelligence services.
Our approach includes qualitative and quantitative research, with the focus on translating insights into business actions, based on 25 years of corporate experience.
GRAYT-INSIGHTS ARE ACTIONABLE INSIGHTS
We advise you on research approach
We execute and coordinate your research
We translate insights into business actions
We offer strategic support on insights usability
About us: Vesna & Team
Grayt-insights is led by Vesna Gray, former Corporate Market Intelligence Director, working together with a select team of international, independent research experts.
Depending on your needs, Vesna selects a team of:
- International research institutes owning big data
- Research agencies with consumer recruiting pools
- Associates for operational analysis and charting
- Research studios for workshops and focus groups
- Camera teams for ethnographic research (in-home observation)
Hello, my name is Vesna. I am Market Intelligence Advisor and Certified Moderator for focus groups and workshops.
25 years of expertise
For over 25 years I led market research departments at Tupperware Brands and BRITA SE in Germany. In this role, I advised Corporate Senior Management on short-term actions and long-term business strategies based on insights.
International experience
My working experience is shaped by internationality. I executed multi-country surveys in EMEA, North America, China and APAC and moderated focus groups and workshops worldwide in English and German.
My expertise, international network and passion for insights now serve as a foundation to offer you high-quality market intelligence services. I am looking forward to working with you!
Research Portfolio
CLICK ON CATEGORIES TO LEARN MORE
Marketplace Data and Trends
We gather and charter data and trends for you in your category.
Action:
Define “where to play” and “ability to play”.
EXAMPLE: Marketplace data
on category size and forecast
Product Innovation Research Portfolio
We create with you new product ideas and test your innovation concepts.
Action:
Support GO / NO GO decision.
EXAMPLE: Product innovation research
in all research stages
Brand Status and Image Research
We measure your brand salience and brand image in the competitive environment.
Action:
Sharpen your brand positioning.
EXAMPLE: Brand Status and Image
by measuring net promoter score
Consumer Segmentation
We segment consumers by needs and aspirations in your category.
Action:
Develop strategies to delight key audience.
EXAMPLE: Consumer Segmentation
In kitchenware category
KPI Consumer Measurement
We define and measure consumer KPIs, such as awareness, consideration, penetration, advocacy.
Action:
Track business performance to gain operational discipline.
EXAMPLE: KPI Consumer Measurement
Performance tracker
Strategic Support
FROM INSIGHTS-DRIVEN ACTION ➡ TO INSIGHTS-DRIVEN CULTURE
CREATE Insight literacy
We design and deliver training programs for your managers, to increase adoption and usability of insights.
LEVERAGE Regional Collaboration
We moderate your regional workshops sharing insights, to strengthen global collaboration, while leveraging regional expertise.
NURTURE Cross-functional insights experience
We facilitate your cross-functional meetings to discuss insights, to embed consumer driven thinking into your organization.
BUILD Market Intelligence Plans & Budgets
We support you in preparing research plans and budgeting to link intelligence to corporate strategic planning.
Contact
Shall we talk?
Looking forward to hearing from you!
- vesna@graytinsights.com
- +49 176 45828171
- 65 760 Eschborn, Germany
Vesna Gray
Founder and Advisor
